Oh, for the good old days.
Do you remember when you could mimeograph a flyer, tape it to the front window of the library, and walk away, knowing that your marketing work was done?

To say that times have changed is a gross understatement. I'm here to confirm that the times, they are a-changin', by the minute.

I learned this the hard way. Here's my story in a nutshell:

In early 2009, the online school I worked for abruptly closed. As a result, I got a dramatic lesson in marketing in the 21st Century. It is indeed a Brave New World Wide Web when it comes to "getting the word out." No longer is it appropriate to scan the classified help-wanted ads in the newspaper. In fact, I found that to be a complete waste of time.

Prior to this job hunt, I was not unaware of Twitter and FaceBook and LinkedIn. I had accounts on all of them. But what I did not know was that these tools were now my best venues for job-seeking activities.

Much of what I learned, (about marketing that works, about techniques that USED to work, but no longer do, and about what you never would have thought made a difference) applies to any crucial project, and to any event that you want people in your world to know about.